First There Was ‘Inquisitor’ and Now There Is ‘Google Instant’

Google have released a product during the summer called Google Instant. “As you start to type your search terms, Google Instant automatically shows results for a popular search that begins with those letters. If you don’t see the results you want, just keep typing and the results will dynamically update. Connect to the information you [...]

Web Trends : Apple’s iAds

The other day over the Easter break my five year old nephew asked me a straight forward technology based question, he said “Uncle, can you fast forward the adverts on the television because I hate adverts, they are so boring?” When I got in front of the television, I realised he was watching live TV, [...]

The Twitter Advertising Models Emerge, That’s Right, Models.

Twitter has now been around a few years and is utilised by Big Brands, SME’s and individuals as a very useful communication channel. You can read more about using Twitter and catch up on some case studies at : http://business.twitter.com/twitter101 New Twitter advertising models are emerging, allowing businesses to promote their tweets above others in [...]

Social Media Dashboard By uberVU.

As we begin to use social media more and plan for new campaigns it would be wise to understand the metrics of such activities. A company by the name of uberUV have created a dashboard to help you understand your user engagements across various social media web applications like Twitter, Friend Feed etc based on [...]

More Online TV for Free – This Time It’s Microsoft.

Not that there enough services available for users to access streamed TV content already, but now Microsoft has joined the party with MSN Video. With the recent success of streaming services like the iPlayer in the UK, Hulu in the US and Joost worldwide, Microsoft has acted fast. But the question of whether this site [...]

Web Trends – Burberry uses 3D at fashion week.

Burberry has displayed a good example of online brand engagement by utilising the latest new TV technology that’s currently doing the rounds…3D. Burberry Prorsum’s 3D show with thigh-high boots and heritage jackets A 3-D online extravaganza celebrated the brand’s future while the clothes reminded us of Burberry’s great heritage. Read More… Article source courtesy of [...]

Web Trends – Fiat is the first brand to use new Facebook ad format.

Fiat is the first brand in the UK to use a new Facebook ad format that captures consumer data. The ad format asks users to input their address in order to receive more information, product samples or vouchers. Source by Charlotte McEleny, New Media Age : http://www.nma.co.uk/news/fiat-first-brand-to-use-new-facebook-ad-format/3010171.article This is a great example of the brand [...]

UKOM – Online Media Measurment Powered By Nielsen.

What is UKOM APS? UKOM APS is a media industry measurement of UK consumers’ online activity, specified by UKOM Ltd and delivered by Nielsen, to the standard required by the industry for planning online brand advertising campaigns. Advertisers and their agencies use official audience data as a foundation to plan campaigns across all media. TV [...]

Will It Blend? A well thought out digital marketing case study of how a brand can mix well with digital media.

Presented By Blendtec, this site shows you some of the things you should and definetly not do with a Blendtech blender. Find out more at : http://www.blendtec.com/willitblend/ It displays a well thought out digital marketing case study of how a brand can mix well with digital media. Together with the site are the ‘Will it [...]

Online Advertising – A Little ‘i’ to Teach About Online Privacy.

When consumers click on the icon, a white “i” surrounded by a circle on a blue background, they will be taken to a page explaining how the advertiser uses their Web surfing history and demographic profile to send them certain ads. Read the full article courtesy of the New York Times at : http://www.nytimes.com/2010/01/27/business/media/27adco.html Find [...]