What Does Sony Mean To You?

With the rise of 3D TV during this year Sony is looking to push forwards on all technological fronts. Recently re-styling their Japanese retail store in line with Apple’s clean cut style, they are also looking to launch an online content service that will no doubt be available across their TV’s, Consoles and the Web. [...]

Mothers Who Blog.

Well done to all those mothers out there who have decided to blog, and thank you to the New York Times for giving this growing marketplace some PR. Whether your a pushy mum, or just someone you wants to communicate the joys of bringing up children there are many reasons why mothers would blog. The [...]

Social Media Dashboard By uberVU.

As we begin to use social media more and plan for new campaigns it would be wise to understand the metrics of such activities. A company by the name of uberUV have created a dashboard to help you understand your user engagements across various social media web applications like Twitter, Friend Feed etc based on [...]

Web Trends : Where Is Facebook Headed?

Facebook is in its prime. Having received $240 million from Microsoft and introducing the Ad system in 2007, the number of users has gone from strength to strength. But where is Facebook going? At the moment Facebook can not only be accessed directly but through various other sites and platforms like Xbox. This is thanks [...]

Web Trends – Burberry uses 3D at fashion week.

Burberry has displayed a good example of online brand engagement by utilising the latest new TV technology that’s currently doing the rounds…3D. Burberry Prorsum’s 3D show with thigh-high boots and heritage jackets A 3-D online extravaganza celebrated the brand’s future while the clothes reminded us of Burberry’s great heritage. Read More… Article source courtesy of [...]

Facebook urged to act after memorial sites defaced – Australia.

Article courtesy of Belinda Goldsmith, Reuters UK : CANBERRA (Reuters) – Cyber attacks on Facebook pages set up to pay tribute to two murdered Australian children has prompted calls for the social networking site to be more accountable for its users. Social media experts say it is natural that people who use sites such as [...]

Exploring Social Media Monitoring: An Industry Survey.

It has taken social media to get corporations thinking more seriously about all those web possibilities. Using Social Media to create the communities of brand loyal Internet savvy users, corporations can learn so much about why consumers adore or hate their brand. But the knowing of when and how to communicate will be one of [...]

Apple Bans Some Apps for Sex-Tinged Content.

Apple has started banning many applications for its iPhone that feature sexually suggestive material, including photos of women in bikinis and lingerie, a move that came as an abrupt surprise to developers who had been profiting from such programs. Read more from the article courtesy of the New York Times at : http://www.nytimes.com/2010/02/23/technology/23apps.html From another [...]

Web Trends – Fiat is the first brand to use new Facebook ad format.

Fiat is the first brand in the UK to use a new Facebook ad format that captures consumer data. The ad format asks users to input their address in order to receive more information, product samples or vouchers. Source by Charlotte McEleny, New Media Age : http://www.nma.co.uk/news/fiat-first-brand-to-use-new-facebook-ad-format/3010171.article This is a great example of the brand [...]

UKOM – Online Media Measurment Powered By Nielsen.

What is UKOM APS? UKOM APS is a media industry measurement of UK consumers’ online activity, specified by UKOM Ltd and delivered by Nielsen, to the standard required by the industry for planning online brand advertising campaigns. Advertisers and their agencies use official audience data as a foundation to plan campaigns across all media. TV [...]

Web Trends – Using Blogs To Sell Products.

New York based retailer  Singer22 have been embracing the Internet to help create sales by blogging about the brands celebrities are using. Too keep up with the their world visit : http://singer22sblog.com/ Further Information : CelebStyle.com is the definitive guide to what celebrities are wearing on and off the screen. See it. Want it. Get [...]

Will It Blend? A well thought out digital marketing case study of how a brand can mix well with digital media.

Presented By Blendtec, this site shows you some of the things you should and definetly not do with a Blendtech blender. Find out more at : http://www.blendtec.com/willitblend/ It displays a well thought out digital marketing case study of how a brand can mix well with digital media. Together with the site are the ‘Will it [...]