First There Was ‘Inquisitor’ and Now There Is ‘Google Instant’

Google have released a product during the summer called Google Instant. “As you start to type your search terms, Google Instant automatically shows results for a popular search that begins with those letters. If you don’t see the results you want, just keep typing and the results will dynamically update. Connect to the information you [...]

Four Square Promotion At Graze Coffee Shop – Hong Kong.

I got to explore Hong Kong the other week and came across this interesting in-store promotion. See image below. It’s nice to see even small coffee stores adopting new media to engage their customers in order to drive in new business. By the way, the coffee is not bad ether. Find out more about Graze [...]

Web Trends : Apple’s iAds

The other day over the Easter break my five year old nephew asked me a straight forward technology based question, he said “Uncle, can you fast forward the adverts on the television because I hate adverts, they are so boring?” When I got in front of the television, I realised he was watching live TV, [...]

The Twitter Advertising Models Emerge, That’s Right, Models.

Twitter has now been around a few years and is utilised by Big Brands, SME’s and individuals as a very useful communication channel. You can read more about using Twitter and catch up on some case studies at : http://business.twitter.com/twitter101 New Twitter advertising models are emerging, allowing businesses to promote their tweets above others in [...]

Web Trends : Get Started In Online Marketing Today With Inbound Marketing.

10 years ago, marketing your website required the use of simply adding a few popular key words. This was great for bringing in traffic but the conversion rates were well off the mark. As the dot com bubble burst, website owners demanded much more justification for their marketing budgets and this gave rise to the [...]

Web Trends : Where Is Facebook Headed?

Facebook is in its prime. Having received $240 million from Microsoft and introducing the Ad system in 2007, the number of users has gone from strength to strength. But where is Facebook going? At the moment Facebook can not only be accessed directly but through various other sites and platforms like Xbox. This is thanks [...]

Exploring Social Media Monitoring: An Industry Survey.

It has taken social media to get corporations thinking more seriously about all those web possibilities. Using Social Media to create the communities of brand loyal Internet savvy users, corporations can learn so much about why consumers adore or hate their brand. But the knowing of when and how to communicate will be one of [...]

Web Trends – Fiat is the first brand to use new Facebook ad format.

Fiat is the first brand in the UK to use a new Facebook ad format that captures consumer data. The ad format asks users to input their address in order to receive more information, product samples or vouchers. Source by Charlotte McEleny, New Media Age : http://www.nma.co.uk/news/fiat-first-brand-to-use-new-facebook-ad-format/3010171.article This is a great example of the brand [...]

Will It Blend? A well thought out digital marketing case study of how a brand can mix well with digital media.

Presented By Blendtec, this site shows you some of the things you should and definetly not do with a Blendtech blender. Find out more at : http://www.blendtec.com/willitblend/ It displays a well thought out digital marketing case study of how a brand can mix well with digital media. Together with the site are the ‘Will it [...]