First There Was ‘Inquisitor’ and Now There Is ‘Google Instant’

Google have released a product during the summer called Google Instant. “As you start to type your search terms, Google Instant automatically shows results for a popular search that begins with those letters. If you don’t see the results you want, just keep typing and the results will dynamically update. Connect to the information you [...]

Web Trends : Apple’s iAds

The other day over the Easter break my five year old nephew asked me a straight forward technology based question, he said “Uncle, can you fast forward the adverts on the television because I hate adverts, they are so boring?” When I got in front of the television, I realised he was watching live TV, [...]

The Twitter Advertising Models Emerge, That’s Right, Models.

Twitter has now been around a few years and is utilised by Big Brands, SME’s and individuals as a very useful communication channel. You can read more about using Twitter and catch up on some case studies at : http://business.twitter.com/twitter101 New Twitter advertising models are emerging, allowing businesses to promote their tweets above others in [...]

Web Trends : Where Is Facebook Headed?

Facebook is in its prime. Having received $240 million from Microsoft and introducing the Ad system in 2007, the number of users has gone from strength to strength. But where is Facebook going? At the moment Facebook can not only be accessed directly but through various other sites and platforms like Xbox. This is thanks [...]

UKOM – Online Media Measurment Powered By Nielsen.

What is UKOM APS? UKOM APS is a media industry measurement of UK consumers’ online activity, specified by UKOM Ltd and delivered by Nielsen, to the standard required by the industry for planning online brand advertising campaigns. Advertisers and their agencies use official audience data as a foundation to plan campaigns across all media. TV [...]

Will It Blend? A well thought out digital marketing case study of how a brand can mix well with digital media.

Presented By Blendtec, this site shows you some of the things you should and definetly not do with a Blendtech blender. Find out more at : http://www.blendtec.com/willitblend/ It displays a well thought out digital marketing case study of how a brand can mix well with digital media. Together with the site are the ‘Will it [...]

Online Advertising – A Little ‘i’ to Teach About Online Privacy.

When consumers click on the icon, a white “i” surrounded by a circle on a blue background, they will be taken to a page explaining how the advertiser uses their Web surfing history and demographic profile to send them certain ads. Read the full article courtesy of the New York Times at : http://www.nytimes.com/2010/01/27/business/media/27adco.html Find [...]