Archive for the ‘Social New Media Knowledge’ Category

Released earlier this year, Skype Group Video Calling, a beta version for Windows users. In order to use this software everyone in the call must all be using the same version of Skype 5.0, but hey it’s a beta. If this rolls out to other devices then could prove to be a killer app for [...]

In Aug 2007, I decided to leave my current 12 month phone contract and opted for a Sim only deal. Advantages included were not being tied to a contract, I got a reasonable amount of minutes for my buck, and as a bonus there was the choice of a free bolt on, like free 3G [...]

On the homepage of this website it says that Mog is “The Most Sophisticated, User-Friendly Music Player on the Web”. So why have I not come across it before or none of my friends recommended it to me? I know now, it’s not accessible to the UK. So why do sites make statements like “on [...]

I got to explore Hong Kong the other week and came across this interesting in-store promotion. See image below. It’s nice to see even small coffee stores adopting new media to engage their customers in order to drive in new business. By the way, the coffee is not bad ether. Find out more about Graze [...]

New mobile phones tend to evolve towards becoming smarter and smarter, with better technology and a wider range of features. But earlier this week Microsoft who have teamed up with the Japanese manufacturer Sharp have decided to try a slightly different tactic. They have introduced two new mobile phones into the marketplace branded Kin One [...]

Twitter has now been around a few years and is utilised by Big Brands, SME’s and individuals as a very useful communication channel. You can read more about using Twitter and catch up on some case studies at : http://business.twitter.com/twitter101 New Twitter advertising models are emerging, allowing businesses to promote their tweets above others in [...]

10 years ago, marketing your website required the use of simply adding a few popular key words. This was great for bringing in traffic but the conversion rates were well off the mark. As the dot com bubble burst, website owners demanded much more justification for their marketing budgets and this gave rise to the [...]

Interested in helping scientists to spot explosions on the Sun and tracking them as they travel towards Earth? Then the Solar Storm Watch could be for you, and in fact anyone can be a solar storm watcher thanks to the Internet. Brought to you by the Royal Observatory Greenwich, The Science & Technology Facilities Council [...]

Blur is a game created by Bizarre Creations the people behind the Project Gotham series and Activision the pure play online and console game publisher. Due for release in May later this year, I played a demo version of the game and noticed was a social twist has been placed within the game. Although other [...]

Focusing on fashion, consumers will soon be able to fund designers directly through a website called FashionStake in return for credits on clothes. This model offers an alternative to purchasing from retailers and the communication channels of this model allows for the unique opportunity of supporting the creative process. Not sure if it will have [...]

Do you need cash for a personal project without sacrificing any ownership of your idea, then Kickstarter may be for you. Kickstarter is a New York based website that allows its users to create a project with a set cash objective and deadline. Other users are then open to making contributions towards the project, however [...]

Understanding the habits of your users is an on-going process. Learning about the pages visited, time spent on those pages, new vs returning visiting numbers, keywords, geographic locations etc can help to improve the value provided by your website. If you want the exact numbers and science then you would probably need to spend money [...]

Blippy is a site that allows you to share your online purchasing habits with fellow Internet users. On their website they say that Blippy is a fun and easy way to see and discuss what everyone is buying. It works in a similar way to Twitter, in that you follow other users purchasing habits and [...]

Well done to all those mothers out there who have decided to blog, and thank you to the New York Times for giving this growing marketplace some PR. Whether your a pushy mum, or just someone you wants to communicate the joys of bringing up children there are many reasons why mothers would blog. The [...]

As we begin to use social media more and plan for new campaigns it would be wise to understand the metrics of such activities. A company by the name of uberUV have created a dashboard to help you understand your user engagements across various social media web applications like Twitter, Friend Feed etc based on [...]