Web Trends : Apple’s iAds

The other day over the Easter break my five year old nephew asked me a straight forward technology based question, he said “Uncle, can you fast forward the adverts on the television because I hate adverts, they are so boring?” When I got in front of the television, I realised he was watching live TV, [...]

Web Trends : Get Started In Online Marketing Today With Inbound Marketing.

10 years ago, marketing your website required the use of simply adding a few popular key words. This was great for bringing in traffic but the conversion rates were well off the mark. As the dot com bubble burst, website owners demanded much more justification for their marketing budgets and this gave rise to the [...]

Web Trends : More Social Crowd Funding …This Time It’s Fashion.

Focusing on fashion, consumers will soon be able to fund designers directly through a website called FashionStake in return for credits on clothes. This model offers an alternative to purchasing from retailers and the communication channels of this model allows for the unique opportunity of supporting the creative process. Not sure if it will have [...]

#Hashtags – A Way To Follow Trending Topics On The Web.

Many people are used to following people on Twitter. But did you know you can follow topics of conversation by following a topic’s Hashtag. For example, yesterday I blogged about ‘Mothers Who Blog’, but to follow some of the topics around this post I followed the hashtag ‘#bloggybootcamp’ using my TweetDeck. This way I could [...]

Social Media Dashboard By uberVU.

As we begin to use social media more and plan for new campaigns it would be wise to understand the metrics of such activities. A company by the name of uberUV have created a dashboard to help you understand your user engagements across various social media web applications like Twitter, Friend Feed etc based on [...]

Boxee – A Social Open Source Media Center.

I recently found myself looking for a new media center software and came across Boxee. It has a slick interface and allows you to access all of your computers from one place, throws in content from the Web and is built on open source, not to mention it runs on Windows, Apple and Linux. The [...]

Web Trends – Recommendation Tools.

There seems to be a few sites out there using the concept of ‘recommendations by other users’. Here’s one from New York called Hunch. Hunch says it gives you customized recommendations and gets smarter the more you use it. One of the current most popular questions was ‘Should I get a TiVo Premiere?’ Funny they [...]

Web Trends : Where Is Facebook Headed?

Facebook is in its prime. Having received $240 million from Microsoft and introducing the Ad system in 2007, the number of users has gone from strength to strength. But where is Facebook going? At the moment Facebook can not only be accessed directly but through various other sites and platforms like Xbox. This is thanks [...]

Web Trends – Where Do You Get Your News From?

This is an interesting question because the source of news for many is in a state of transition. Some get their news from a traditional newspaper, some use television, some look to the Internet, whilst the rest are getting their news from a multiple number of sources throughout the day. But the Internet is causing [...]

Web Trends – Burberry uses 3D at fashion week.

Burberry has displayed a good example of online brand engagement by utilising the latest new TV technology that’s currently doing the rounds…3D. Burberry Prorsum’s 3D show with thigh-high boots and heritage jackets A 3-D online extravaganza celebrated the brand’s future while the clothes reminded us of Burberry’s great heritage. Read More… Article source courtesy of [...]

Web Trends – Twitter users creating 50 million ‘tweets’ a day and the occasional Twitterholic.

I imagine the war between micro-blogging and sms messaging has begun. Not to say that there might not ever be a loser here, but now we get to find out just what really is the required forms for particular communication. As the handsets providers create greater converging tools,it remain to be seen as to who [...]

Web Trends – Fiat is the first brand to use new Facebook ad format.

Fiat is the first brand in the UK to use a new Facebook ad format that captures consumer data. The ad format asks users to input their address in order to receive more information, product samples or vouchers. Source by Charlotte McEleny, New Media Age : http://www.nma.co.uk/news/fiat-first-brand-to-use-new-facebook-ad-format/3010171.article This is a great example of the brand [...]

Web Trends – Using Blogs To Sell Products.

New York based retailer  Singer22 have been embracing the Internet to help create sales by blogging about the brands celebrities are using. Too keep up with the their world visit : http://singer22sblog.com/ Further Information : CelebStyle.com is the definitive guide to what celebrities are wearing on and off the screen. See it. Want it. Get [...]