Fiat is the first brand in the UK to use a new Facebook ad format that captures consumer data. The ad format asks users to input their address in order to receive more information, product samples or vouchers. Source by Charlotte McEleny, New Media Age : http://www.nma.co.uk/news/fiat-first-brand-to-use-new-facebook-ad-format/3010171.article This is a great example of the brand [...]
Posts Tagged ‘Advertising’
Web Trends – Fiat is the first brand to use new Facebook ad format.
Posted: February 23, 2010 in Advertising, Branding, Digital Marketing, Web TrendsTags: Advertising, Branding, facebook advertising
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UKOM – Online Media Measurment Powered By Nielsen.
Posted: February 22, 2010 in Advertising, Branding, Online Advertising, StatisticsTags: Advertising, nielsen, ukom
What is UKOM APS? UKOM APS is a media industry measurement of UK consumers’ online activity, specified by UKOM Ltd and delivered by Nielsen, to the standard required by the industry for planning online brand advertising campaigns. Advertisers and their agencies use official audience data as a foundation to plan campaigns across all media. TV [...]
