Online Advertising – A Little ‘i’ to Teach About Online Privacy.

Posted: February 20, 2010 in Advertising, Online Advertising, Privacy
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When consumers click on the icon, a white “i” surrounded by a circle on a blue background, they will be taken to a page explaining how the advertiser uses their Web surfing history and demographic profile to send them certain ads.

Read the full article courtesy of the New York Times at :

http://www.nytimes.com/2010/01/27/business/media/27adco.html

Find out more about The Future of Privacy Forum at :

http://www.futureofprivacy.org/

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