UKOM – Online Media Measurment Powered By Nielsen.

Posted: February 22, 2010 in Advertising, Branding, Online Advertising, Statistics
Tags: , ,

What is UKOM APS?

UKOM APS is a media industry measurement of UK consumers’ online activity, specified by UKOM Ltd and delivered by Nielsen, to the standard required by the industry for planning online brand advertising campaigns.

Advertisers and their agencies use official audience data as a foundation to plan campaigns across all media. TV has BARB, National Press has NRS and so on. These allow the placement of advertising across a whole medium to achieve clear reach and frequency objectives. UKOM APS will allow online brand advertising to be planned in this way for the first time.

Find out more about UKOM at : http://www.ukom.uk.net

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