Web Trends – Fiat is the first brand to use new Facebook ad format.

Posted: February 23, 2010 in Advertising, Branding, Digital Marketing, Web Trends
Tags: , ,

Fiat is the first brand in the UK to use a new Facebook ad format that captures consumer data.

The ad format asks users to input their address in order to receive more information, product samples or vouchers.

Source by Charlotte McEleny, New Media Age : http://www.nma.co.uk/news/fiat-first-brand-to-use-new-facebook-ad-format/3010171.article

This is a great example of the brand embracing the web.

Fiat are just prying the door open here on a world waiting for seamless interactive experiences.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s