Facebook is in its prime. Having received $240 million from Microsoft and introducing the Ad system in 2007, the number of users has gone from strength to strength. But where is Facebook going?

At the moment Facebook can not only be accessed directly but through various other sites and platforms like Xbox. This is thanks to the free Facebook Connect APIs which allows developers to create new bridges with Facebook.

Does this mean users spend less time on the main site? Or does this mean Facebook’s current definition changes as users migrate but stay connected. Maybe Facebook will break up into smaller more focussed areas. Will the groups become more advanced allowing users to control more of what and how they share?

Whatever happens, Facebook’s mix of users and games certainly is a very successful partnership, and as games inevitably improve, this part of Facebook certainly has the potential to grow into something exciting. And with its 400 million cross generational worldwide users, it’s database is a world-class directory when you want to find someone. Many companies now have a Fan Page, allowing social communication to go beyond just your friends but to include brand loyalty. So even though Facebook is a huge beast, some parts are going to be the key to driving the future Facebook forwards.

In the meantime Facebook have been working on the main site strategies, like today’s semantic update on the keywords advertisement system. Fresh thinking like this can only add value. As Mark Zuckerberg continues to evolve Facebook, it will be an interesting journey to watch considering we are moving into a very strong phase of social media from plethora of companies.

Find out more about Farmville at : http://www.farmville.com/

Update 16th March 2010

Facebook ousts Google as most popular U.S. site.

Read more about this article at :

http://ow.ly/1mVyY

Update 22nd April 2010

Following the F8 conference yesterday, it looks like we can now see what Facebook has been up to. Replacing the Connect Tool with Social Plug Ins and in the process attempting to connect users relationships with their online engagements through semantic meanings.  In the words of Zuckerman himself  “the most transformative thing we’ve ever done for the web.”


Find out more about the next evolution of Facebook at :

http://developers.facebook.com/blog/post/377

Find out more about the latest on Facebook, unofficially at :

http://www.allfacebook.com/

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