Archive for the ‘Books’ Category

10 years ago, marketing your website required the use of simply adding a few popular key words. This was great for bringing in traffic but the conversion rates were well off the mark.

As the dot com bubble burst, website owners demanded much more justification for their marketing budgets and this gave rise to the world of SEO. Parallel to this was the rise of Google who provided a platform for SEO(Search Engine Optimisation) to work well, and although PPC(Pay Per Click) works perfectly fine in the short term, SEO provides long term relevant traffic and growth.

But what else can you do to bring in relevant traffic to your site? Brian Halligan and Dharmesh Shah, founders of the Hubspot have written a book called Inbound Marketing which not only covers PPC and SEO, but also explains how the use of Social Media and Blogs is also now just as important. Although not the first book about Inbound Marketing, it presents today’s online marketing strategies in a simple and digestible format, whether you are a techie or not.

If you are serious about marketing on the web, and willing to put the time and effort into utilising some or all of the ideas in this book, then you will begin to see what it takes for websites need to stay on top and continue to bring in relevant traffic.

With nearly 2 billion people across the world surfing the net, now more than ever is the time to start planning where you want your site to be for the next 5-10 years, and Inbound Marketing is what you need to start investigating.

Find out more about the concept of Inbound Marketing on this post on the Hubspot Blog at :

http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx

Get the book on Amazon at :

In the US :

www.inboundmarketingbook.com

In the UK :

http://www.amazon.co.uk/Inbound-Marketing-Found-Google-Social/dp/0470499311/ref=sr_1_1?ie=UTF8&s=books&qid=1271112028&sr=8-1

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This is a great book for you Gen X’ers.

Being squeezed between the Traditionalists, Baby Boomers and Generation Y, Generation X is expected to work longer than the usual 20 years.

I suppose we always knew it… have been witnessing it now at first hand for too long, and it’s only in inevitable that it’s going to happen. Luckily we have unlimited resilience towards life’s challenges and we’ll deal this one no issue. And maybe one day, someone can write a book about that next episode since it just means yet more time for some jokes and creativity.

Tamara Erickson attempts to identify how Gen X’ers can keep up, move ahead and create the career that you want. Using some choice quotes from Gen X’ers and providing an insightful commentary, this book is a great read.

Find out more about Tamara Erickson at : http://www.tammyerickson.com/about

Amazon Product Description :

You’re a member of Generation X-the 30-to-44 age cohort. And you’ve drawn the short stick when it comes to work. The economy has been stacked against you from the beginning. Worse, you’re sandwiched between Boomers (with their constant back-patting blather and refusal to retire) and Gen Y’s (with their relentless confidence and demands for attention).
You’re stuck in the middle-of your life and between two huge generations that dote on each other.

But you can move forward in your career. In What’s Next, Gen X? Tamara Erickson shows how. She explains the forces affecting attitudes and behaviors in each generation-Boomer, X, and Y-so you can start relating more productively with bosses, peers, and employees.

Erickson then assesses Gen X’s progress in life so far and analyzes the implications of organizational and technological changes for your professional future. She lays out a powerful framework for shaping a satisfying, meaningful career.

Provocative and engaging, What’s Next, Gen X? helps you break free from the middle and chart a fulfilling course for the years ahead.