Archive for the ‘Twitter Tools’ Category

Twitter has now been around a few years and is utilised by Big Brands, SME’s and individuals as a very useful communication channel. You can read more about using Twitter and catch up on some case studies at :

http://business.twitter.com/twitter101

New Twitter advertising models are emerging, allowing businesses to promote their tweets above others in order to get seen by users searching for relevant information. Twitter itself has released what they call ‘Promoted Tweets’. As you can see from the image below, after doing a search for ‘Starbucks’, their tweet is shown above the others. It can be re-tweeted like any other tweet and is paid for on a cost per 1000 basis. But do I want to see these above real time natural tweets?

Not really sure yet because although the service has just been unveiled, Twitter are taking the roll out slowly in order to find out if what they have implemented is of any value, so it’s a bit if a beta test! They will looking at feedback from people and businesses to see how successful these ‘promoted tweets’ are. Personally I would prefer all paid for advertising be place in a separate part of the page, but then again, that’s just me.

In the meantime, a new site, which is not linked to Twitter, but is also promoting another Twitter Advertising model was launched yesterday. It is called Tweetup, created by Bill Gross and Idealab. Tweetup is attempting to create a ‘Google Ad-Words’ for Twitter.

With the two models in place, what’s going to happen? There are still many people who have not yet got to grips with what Twitter can offer them today …yet the ad models are now here for those wanting to get their messages above the rest. This is going to be a very interesting battle.

Btw, since creating the above image half an hour ago, there have now been 845 more tweets related to the search query ‘Starbucks’. Is this the hype of the new ads or is this just the way it is? Twitter simply is amazing …make that 1105 wow.

Find out more about Tweetup at :

http://www.tweetup.com/about

Advertisements

Many people are used to following people on Twitter. But did you know you can follow topics of conversation by following a topic’s Hashtag.

For example, yesterday I blogged about ‘Mothers Who Blog’, but to follow some of the topics around this post I followed the hashtag ‘#bloggybootcamp’ using my TweetDeck. This way I could follow some of the tweets coming in directly related to the hashtag.

So as more and more people begin to tweet, they should start using the hashtag to allow others to follow the trending topic.

To see related tweets to a hashtag visit :

http://hashtags.org/

Update 16.04.2010

Just noticed this message on the link above :

hashtags.org has had a rough history, in both technology and focus. it doesn’t look like these problems will be rectified by the current team. that said, we are looking to sell our assets (@hashtags, hashtags.org, etc.).

if you have any interest in this project, please contact cody marx bailey.

Just tried testing a Hashtag again (#entrepreneur), still working ….phew!

As we begin to use social media more and plan for new campaigns it would be wise to understand the metrics of such activities.

A company by the name of uberUV have created a dashboard to help you understand your user engagements across various social media web applications like Twitter, Friend Feed etc based on keywords and/or phrases.

Watch a video to find out how to use uberUV’s dashboard at :

Find out more about uberUV at : http://www.ubervu.com/

Content Courtesy of uberUV :

uberVU bring you community metrics and analytics. On uberVU you search for something – such as your brand or your blog. We return whole conversations in a single thread – not just the post (like on Google blogsearch), but comments to the post from all over the Web – blogs, Twitter, Digg, FriendFeed, Reddit and a lot more.

Tweet on the go with all your favourite TweetDeck features, including the ability to view and update Facebook, direct from your iPhone.

TweetDeck is your mobile browser for staying in touch with what’s happening now on Twitter and Facebook from your iPhone or iPod Touch.

TweetDeck shows you everything you want to see at once, so you can stay organised and up to date no matter where you are.

Create groups, search Twitter, manage multiple accounts, and easily post your tweets or share photos, videos, links and much more.

Add your location to your tweets, and create columns from tweets in your immediate area.

TweetDeck for iPhone comes integrated with Facebook, so you can change your Facebook status too.

Plus sync your existing TweetDeck columns between your desktop and iPhone.

Find out more about TweetDeck for your iPhone at : http://www.tweetdeck.com/iphone/

Find out more about TweetDeck Browser Features here : http://www.tweetdeck.com/features/index.html

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What can you use TwitPic for?

You can post your digital photos to TwitPic from your mobile, their API, or through their site itself.

Find out more about twitpic at : http://twitpic.com/

filesocial by iDEATECA – Share your files on Twitter easily, securely and completely free.


Find out more about filesocial at : http://filesocial.com/

Find out more about iDEATECA and other projects in their box at : http://www.ideateca.com/


Content provided courtesy of 12seconds.tv :

12seconds is a side project and is funded by burritos.

What is 12seconds?
12seconds is the best place online for video status updates. It’s a super easy way to share what you’re doing with your friends and family using short video clips. You can use your web cam or mobile phone. Show your friends where you are, share your thoughts, or tell them how you’re doing. We are building a video status platform that will help you keep up to date with your friends 12 seconds at a time.

Share your videos on Twitter, Facebook, Friendfeed, or other networks
We make it super easy to share your videos on Twitter and Facebook. Plus we have widgets and embed codes to share on your blog or Myspace, Tumblr, or anywhere else.

Why only 12 seconds?
Because anything longer is boring. The scientists here at the 12seconds dodecaplex have conducted countless hours of research to determine the precise amount of time it takes for boredom or apathy to set in during typical Internet video viewing. Our patent pending Electro-Tear-Duct Prongers have determined that exactly 12 seconds of video is the ideal amount of time to keep anything interesting.

Find out more : http://12seconds.tv/

Watch instant, interactive, live news TV on your desktop – Live streaming TV to your computer and iPhone.

Find out more about Livestation at : http://www.livestation.com/

This is a mixture of free & subscription based services.

“Tumblr lets you post text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be. You can customise everything, from colours, to your theme’s HTML.”

Find out more at : http://www.tumblr.com/

For the veteran Twitter lover.

“Process your messages in an email-like interface, view and add to your Twitter lists and save your searches synced with Twitter.”

Find out more about Seesmic at : http://seesmic.com/app/

TweeTube – Sharing Stuff on Twitter – This is a Twitter tool, it allows you to upload Web Cam Videos, Photos, YouTube Videos and Website URLs directly into Twitter.

Find out more about TweeTube at : http://www.tweetube.com/