Posts Tagged ‘Advertising’

Fiat is the first brand in the UK to use a new Facebook ad format that captures consumer data.

The ad format asks users to input their address in order to receive more information, product samples or vouchers.

Source by Charlotte McEleny, New Media Age : http://www.nma.co.uk/news/fiat-first-brand-to-use-new-facebook-ad-format/3010171.article

This is a great example of the brand embracing the web.

Fiat are just prying the door open here on a world waiting for seamless interactive experiences.

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What is UKOM APS?

UKOM APS is a media industry measurement of UK consumers’ online activity, specified by UKOM Ltd and delivered by Nielsen, to the standard required by the industry for planning online brand advertising campaigns.

Advertisers and their agencies use official audience data as a foundation to plan campaigns across all media. TV has BARB, National Press has NRS and so on. These allow the placement of advertising across a whole medium to achieve clear reach and frequency objectives. UKOM APS will allow online brand advertising to be planned in this way for the first time.

Find out more about UKOM at : http://www.ukom.uk.net