Posts Tagged ‘Branding’

Burberry has displayed a good example of online brand engagement by utilising the latest new TV technology that’s currently doing the rounds…3D.

Burberry Prorsum’s 3D show with thigh-high boots and heritage jackets
A 3-D online extravaganza celebrated the brand’s future while the clothes reminded us of Burberry’s great heritage
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Article source courtesy of Lisa Armstron, TIMESONLINE.

Watch a repeat of the video here :

Autumn/Winter Burberry catwalk show Feb 2010.

Watch BBC News Report, running up to the show at :

http://news.bbc.co.uk/1/hi/entertainment/8534058.stm

Love magazine are also using online media to help promote it’s brand.

Check out the short film released on Valentine’s Day earlier this year,  The Love Thing

Advertisements

Fiat is the first brand in the UK to use a new Facebook ad format that captures consumer data.

The ad format asks users to input their address in order to receive more information, product samples or vouchers.

Source by Charlotte McEleny, New Media Age : http://www.nma.co.uk/news/fiat-first-brand-to-use-new-facebook-ad-format/3010171.article

This is a great example of the brand embracing the web.

Fiat are just prying the door open here on a world waiting for seamless interactive experiences.

New York based retailer  Singer22 have been embracing the Internet to help create sales by blogging about the brands celebrities are using.

Too keep up with the their world visit : http://singer22sblog.com/

Further Information :

CelebStyle.com is the definitive guide to what celebrities are wearing on and off the screen. See it. Want it. Get it.

http://twitter.com/heycelebstyle