Posts Tagged ‘Inbound Marketing’

10 years ago, marketing your website required the use of simply adding a few popular key words. This was great for bringing in traffic but the conversion rates were well off the mark.

As the dot com bubble burst, website owners demanded much more justification for their marketing budgets and this gave rise to the world of SEO. Parallel to this was the rise of Google who provided a platform for SEO(Search Engine Optimisation) to work well, and although PPC(Pay Per Click) works perfectly fine in the short term, SEO provides long term relevant traffic and growth.

But what else can you do to bring in relevant traffic to your site? Brian Halligan and Dharmesh Shah, founders of the Hubspot have written a book called Inbound Marketing which not only covers PPC and SEO, but also explains how the use of Social Media and Blogs is also now just as important. Although not the first book about Inbound Marketing, it presents today’s online marketing strategies in a simple and digestible format, whether you are a techie or not.

If you are serious about marketing on the web, and willing to put the time and effort into utilising some or all of the ideas in this book, then you will begin to see what it takes for websites need to stay on top and continue to bring in relevant traffic.

With nearly 2 billion people across the world surfing the net, now more than ever is the time to start planning where you want your site to be for the next 5-10 years, and Inbound Marketing is what you need to start investigating.

Find out more about the concept of Inbound Marketing on this post on the Hubspot Blog at :

http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx

Get the book on Amazon at :

In the US :

www.inboundmarketingbook.com

In the UK :

http://www.amazon.co.uk/Inbound-Marketing-Found-Google-Social/dp/0470499311/ref=sr_1_1?ie=UTF8&s=books&qid=1271112028&sr=8-1

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