Archive for the ‘Entertainment’ Category

Music used to be simple. You heard a track on the radio, you purchased the record, you made tapes. Nice.

Then came the Internet, and that all changed. Peer-to-peer file sharing created the need for free music. Although file sharing still continues to exist, there is now a significant market for legal streaming services. Music lovers are streaming free music from a variety of sources like Spotify etc.

When Last FM arrived on the scene in 2002 they used a music recommender system called “Audioscrobbler”. It was slightly different with its streaming model in that it recommends music, videos and concerts based on what you listen to. They do this by telling you what other music people are listening to based on the choice of artist you have made. In March 2009 subscription services was introduced to some countries.

But what if it was the people instead of a computer system recommending music, add in the twist of being paid for those recommendations, then sharing music and more importantly making money, may have found a new model within the music industry.

Start-up mflow may have just come up with such a model. They understand that a lot of music that comes into our lives comes from recommendations and therefore could be used a source for music searchers everywhere. The big question is the catalog, without a choice users could find this model a turn off, and therefore the community could fall apart. It’s a good idea, but whether it can work is a bigger question.

Looking to launch in April 2010 mflow whose tag line is ‘music is better shared’, quote some of the following on their site :

We don’t want be told what we ‘might like’ by a software program.

We don’t want to stare at an empty search bar… “a whole world of music at my fingertips, and I can’t think of anything to look for…”

We don’t want to have to subscribe to anything.

We don’t want adverts.

We just want a way for our mates to send us music they think rocks.

Find out more about mflow at :

Updated 12/03/10, mflow were interviewed on Technology Unplugged Sky News, watch it now :

Presented By Blendtec, this site shows you some of the things you should and definetly not do with a Blendtech blender.

Find out more at :

It displays a well thought out digital marketing case study of how a brand can mix well with digital media.

Together with the site are the ‘Will it Blog‘ and Tweets.

“Zattoo is real TV on your PC – Zattoo is when you don’t have a TV – it’s the channels you want, when you want, where you want.”

Another useful source of TV content is always handy.  Channels provided  are based on geographical location.

Find out more at :

“Carries a mix of domestic and international news, pop and underground culture coverage, and the best music in the world. People have used words like eclectic, smart, funny, shocking, and revolutionary to describe VBS, but we prefer to simply think of ourselves as the future of all media.”

Find out more :

Another great piece of entertainment from

Sense of humour required. “Yep, we all know those obnoxious “25 Things” notes people are posting on their Facebooks. And furthermore, we all know how lame they are – even if you did one… you must admit it.